Why does the camera not come with an sd card? Might be fun to use it, but can't at the moment :(
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If you purchased a discounted camera or during promo period it doesn't have an SD card.
It is stated on GoPro's terms and conditions.
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If the camera was purchased as part of a trade up deal, used a discount code or was bought as part of a promotional offer, then the SD card does not come with the camera.