After extracting the UPDATE folder, copy/transfer it to the root of the SD card.
Make sure that the folder name is UPDATE. Remove any numbers on the folder name.
Also, please make sure that you are working with a recommended SD card.
Let us know how it goes.
Hello @nobleshore10437. Our Support team at https://gopro.com/help/ContactUs will be able to walk you through the update process. You may reach them by phone or chat.